Not every business will do well only marketing by using software. Marketing a brick and mortar business just using software probably isn’t going to be as effective as you want it to be. However if your business is entirely online, or operates partially online and partially in a brick and mortar environment then using software could be a fast, easy and relatively inexpensive way to promote your business. Even if you’re not very computer savvy you can use software. Marketing Software is designed to walk you through the steps of creating marketing emails, newsletters and other items that will help you attract customers. If you meet the following criteria using software for marketing would probably be a good fit for you:You Prefer To “DIY”If you like to be involved in the day to day running of your business and like to do all kinds of tasks you’re a good fit for using software. If you are running a business entirely on your own and have to do all the day to day tasks yourself using software can give you the free time you need to move on to other tasks without sacrificing the quality of your marketing campaign. If you like to jump in with both feet and get your hands dirty in every aspect of your business Marketing Software is for you.You Don’t Have A Huge Marketing BudgetCompanies that start off with a big pool of capital usually choose to hire a marketing firm because they can afford it. Shoestring startups or independent businesses usually can’t afford to spend a fortune on marketing. If you need to watch your expenses carefully but still want to invest in quality marketing then using software could be perfect for you. Marketing Software can give you the kind of email and Internet marketing tools you need without the huge price tag associated with marketing specialists or companies.You Know A Little About MarketingCreating your marketing materials is easy using software. Marketing professionals who go on to start their own businesses usually have no trouble using Marketing Software to create their own marketing campaigns. You can save money and time by using pre-designed templates, auto schedulers, and other tools that are included in software packages. There’s no reason to hire an expensive marketing company if you have the experience to market your own company. Down the line if you need to hire a company to do some in-depth research you’ll be successful enough to afford the analysis but during start up you can just use Marketing Software.